ARE THEY MAKING ANOTHER GI JOE MOVIE MOVIE
It offers a diverse collection of colorful heroes (Channing Tatum, Marlon Wayans, Rachel Nichols, etc.) and colorful baddies (Christopher Eccleston, Sienna Miller, Lee Byung-hun, etc.) and plays like a prototypical MCU movie before Thor and Captain America got folks comfortable with not viewing their “kid-friendly adaptations” with a cynical eye. Joe IP.” It’s bright, colorful, playfully violent and large enough in scope and scale to see where the money went. The Rise of Cobra is very much “Sommers remakes the first X-Men movie with the sensibilities of The Mummy inside the G.I. The initial reception was tarred by rumors of behind-the-scenes melodrama and Paramount’s terrible choice not to screen the film for critics. Joe: The Rise of Cobra was and is painfully underrated. Joe is different, in that we’ve had three big-budget movies since 2009, and not a single one of them qualified as an unmitigated success.įor the record, Stephen Sommers’ G.I. I talk a lot about franchises that are kept metaphorically alive past their prime often despite audiences saying “No, thank you.” That’s doubly frustrating on a theatrical level, with theatrical moviegoing facing its biggest-ever threat in the form of streaming and studios responding by rehashing franchises that nobody asked for and proclaiming those films as “what you can only see in theaters.” However, you can point to the once-glorious run of the Terminator franchise (even Rise of the Machines earned $433 million worldwide in summer 2003 when marketing was a lot cheaper and the DVD business was at its peak), or the initial successes in the Robocop, Predator or Alien franchises as reasons to give them another try. Joe movie, meaning it might be time to give up. Regardless, Snake Eyes is the third-straight underperforming G.I. That Paramount moved the Skydance/Hasbro flick straight into the summer while delaying Tom Cruise’s Top Gun: Maverick to November 17 told you what you needed to know about expectations and priorities. The Henry Golding-led origin story was always going to bomb, both before Covid and certainly during a pandemic. The Paramount release earned just $28.14 million domestic and $36.84 million worldwide on an $88 million budget, and the film’s alleged 45-day window was cut short entirely by the obvious indifference to its theatrical existence. Vudu is reporting that Snake Eyes: G.I Joe Origins is leading this past week’s VOD charts, even if a quick glance at their site as of now (along with YouTube, Google, Amazon and iTunes) implies that its reign was short-lived.
Joe Origins' Paramount Pictures, Metro-Goldwyn-Mayer Pictures and Skydance. Henry Golding plays Snake Eyes in 'Snake Eyes: G.I.